What is Jute?
Also referred to as burlap, hessian, or gunny, in its natural habitat of India jute is known as “The Golden Fibre”, due to its colour and versatility. This sustainable crop grows in abundance along the banks of the Ganges Delta, where the heart of jute cultivation is located, and naturally feeds on rainwater.
Jute is most commonly used to ship and store coffee beans, grains and vegetables. Other known uses include road construction and the production of carpets and rugs.
As well as being extremely strong and durable, jute is also breathable and has anti-static properties. By virtue of its carbon neutral and biodegradable nature, jute is one of the most sustainable fabrics in the world. We believe that this amazing fibre deserves much more recognition in the fashion industry, and we are very proud to celebrate jute with our first collection.